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Pietro Masi
Product Design Leader
OYO Rooms
Deconstructed the current Indian Web and Mobile product and redesigned every single element as independent components for global localization. The new design, supported by CMS and Design System will increase speed of localization and improve experience consistency.
Every component, viewership and CTR, was monitored at global and country level providing hard data to support Design iterations.
The data analytics were particularly important for the Discovery, Search, List, Detail and Payment funnel.