About me
Pietro Masi
Head of Design | Agentic AI, CX & Design Systems | Humantic Design
Designing how human operators and AI agents work together, to make work feel more human.
I lead design for AI-native enterprise products. At Five9, I’m Head of Design, driving our AI-first design transformation and launching our first agentic products. Before that, as Senior Director of Product Design at Cornerstone OnDemand, I headed design for AI, innovation, and new products, including Talent Marketplace, a 2024 Webby Award nominee in the SaaS category.
Selected work
Five9: Agentic CX Management. A new 0-to-1 agentic product.
Five9: Agent Experience & Design System. Flagship legacy product redesigned, with a new design language.
Five9: AI Transformation of the Design Org. A new process from idea to prototype to code.
Cornerstone: Talent Marketplace. AI-powered product, 2024 Webby nominee (SaaS).
2023 Award Winning HR Intelligent solution
2024 Webby Awards Honoree Mention